Mind Matters

I developed the Mind Matters campaign to raise concussion awareness, which included a character, marketing poster, rack card, Instagram layout, and a sticker design.

Real-life implementation.

This project gave us the unique opportunity to create work that could be applied in real-world advocacy. Brain Injury Connections of the Shenandoah Valley partnered with our class to raise awareness about youth concussion prevention and recovery. They shared their mission and challenged us to design creative solutions that would resonate with teens, parents, and coaches.

More details will be coming soon, pending project finish on December 11th!

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Who

Brain Injury Connections of the Shenandoah Valley

What

Multi-page asset solution

When

December 2025

Why

To provide concussion resources to kids

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